One Team, One heart...

RACHID BOURICHA

CEO of the SOCAB and AMB (HB Mills), mills and bottling and production units.
Studied business in France, and became a certified taster in Spain. His grandfather founded the AMB in 1938.

Rachid worked with his uncle at the AMB since 1993. He then founded the SOCAB.

Rachid is very manual and is fascinated by the production.  He continuously seeks perfection in the process of olives becoming olive oil.   As an expert taster, he searches for the perfect balance between taste and quality of the olive oil.

HELLA AKROUT

CEO of Amore Trade, importing company.
Studied marketing and international marketing. She is has been in sales and marketing since 1992. Her great grandfather owned trees that have been passed down from one generation to the next. Her grandfather made great olive oil.  Her mother and siblings are now taking care of the trees.  She is in charge of imports, sales and marketing in the United States.

What she loves most about this journey is not only the fact that she gets to share one the best olive oils in the world, but also that she get to meet wonderful people.

The production team…