RACHID BOURICHA

CEO of the SOCAB and AMB mills, bottling and production units.
Studied business in France, and then became a certified taster in Spain. His grandfather founded the AMB in 1938.

Rachid worked with his uncle at the AMB since 1993. He then founded the SOCAB.  He is passionate about making the best quality olive oil.

HELLA AKROUT

CEO of Amore Trade, the importing company.
Studied marketing and international marketing in the US.  She has been in sales and marketing since 1992. Her great grandfather owned trees that have been passed down from one generation to the next. Her grandfather made great olive oil. She is in charge of imports, sales and marketing in the United States.

What she loves most about selling this great olive oil is her meetings with people, talking to them and sharing the best things in life.